Reducing prices storewide 40% and changing the ways they do sales. Here's the article detailing how they're changing the way they price their merchandise and do sales. Pretty interesting. Fewer sales and coupons to keep up with. I kind of like the idea. Shoppers really like those sales though so this could be risky! Me and the wife shop at Penney's a lot but we like Kohl's as much or better. This might make us shop at Penney's more. Time will tell.
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